Marketing Specialist
Controller Job Description
Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity. Marketing Specialists typically work for corporations in a variety of industries as a part of the marketing department. They use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.
These skills enable you to communicate with prospective customers through targeted advertising campaigns, social media platforms and other methods of communication. Clear speaking and active listening are important to ensure thorough and respectful communication with others, and empathy and emotional intelligence are necessary to foresee the needs of the customer, work effectively on a team and deliver results to the company. Marketing specialists must prioritize and complete tasks to meet deadlines while tracking the campaign engagement of several simultaneous projects, working through setbacks, fielding interruptions, using digital tools and doing all of these things accurately. Marketers use organization skills to stay focused on completing tasks correctly and on time, create primary and backup marketing plans and coordinate the necessary elements to implement those plans. A marketer uses technical skills to utilize digital marketing tools to deliver and track campaign components. Some of the tools marketers use daily are: SEO and SEM, email, CRM and social media.
Marketing specialists usually must possess at least an Associate Degree in Marketing, while some employers require a bachelor’s degree and a certain level of professional experience. Some marketing specialists choose to study additional disciplines such as communications, advertising or public relations. Earning certifications in SEO/SEM, sales, digital marketing and business administration can help to prepare you for the responsibilities of a marketing specialist.
Typical duties of a Controller
• Conduct market research on trending consumer habits
• Deliver brand-consistent messaging
• Develop ideas for innovative marketing campaigns
• Meet daily goals of campaign execution and enhancement
• Support marketing activities by using your expertise in areas such as content development and optimization and advertising
• Communicate with vendors to plan promotional events and campaigns
• Collaborate with our marketing team to implement brand awareness and marketing efforts
• Design and execute targeted initiatives to reach audiences through various channels
• Analyze campaign results, conversion rates and website traffic to improve future marketing activities
Skills:
• Demonstrable experience in marketing data analytics and tools
• Software skills, including word processing, design and marketing software and applications
• Working knowledge of coding language and web development tools preferred
• Organized, productive and results-driven
• Exceptional written and verbal communication skills
• Creative thinking
Qualifications: Bachelor’s Degree in Marketing, Communications or equivalent