Content Marketing Manager
Controller Job Description
Content marketing managers are responsible for creating and implementing an organization’s overall marketing strategy. Most content marketing managers work full-time in an office setting, but can travel to meet with clients or vendors. They may work in a variety of industries, including marketing and consulting agencies, manufacturing companies, or technical firms. Specific job responsibilities for content marketing managers can vary based on the type of organization. General job duties can include collaborating with social media managers to streamline message delivery across various mediums, analyzing website traffic, implementing ways to optimize website performance, and creating videos, articles, and images. Content marketing managers may provide other internal teams with recommendations on best practices. Other job duties may include designing and distributing organizational newsletters, creating and updating a calendar that includes important project deadlines, and assisting vendors or distributors with creating content for their company websites.
Creativity is one of the most essential skills for a content marketing manager, as they specialize in communicating an organization’s brand and image across various platforms. Excellent interpersonal skills are also essential, since content marketing managers interact with internal personnel, such as product managers or graphic designers, and external clients. Content marketing managers should have strong project management skills in order to oversee projects and direct personnel. They will need excellent attention to detail to perform various tasks, such as proofreading, monitoring budgets, and ensuring images and content descriptions comply with corporate and legal standards.
Prospective content marketing managers will need a bachelor’s degree in marketing, communications, or a related field. Relevant coursework for this position includes statistics, management, and economics, which will be beneficial for analyzing website traffic and overseeing marketing projects. Individuals can pursue membership in professional organizations like the Content Marketing Association, which provides training resources and exposure for new organizations looking to enter the field.
Typical duties of a Controller
• Orchestrating digital content strategies across all online platforms.
• Driving traffic and engagement that translates to sales and brand promotion.
• Managing a content marketing budget.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Managing a team of writers, illustrators, and data analysts.
• Implementing SEO best practices.
• Knowing which platform different kinds of content are best suited to.
• Designing and implementing creative marketing strategies to disseminate content.
Skills:
• Experience with online community building.
• Data-driven and highly analytical.
• Proficiency with Google Analytics.
• Proficiency with social media analytics.
• Time management skills.
• Excellent interpersonal skills.
• Excellent written and verbal communication.
Qualifications: Bachelor’s degree in marketing or related field.