Digital Marketing Manager
Controller Job Description
A digital marketing manager is responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. This role requires being adept at enhancing brand awareness, driving traffic to the company’s website and generating sales leads. A digital marketing manager oversees the marketing team and provides support in several areas.
A digital marketing manager uses strategic thinking to target advertising and optimize campaigns to bring the largest return possible. Digital marketing managers use their time wisely, delegating certain tasks and dedicating a pre-set period to each remaining task. This creates a system of completing tasks promptly. This skill is also used to manage schedules to meet deadlines, attend meetings and perform or delegate other time-sensitive tasks throughout the day. Digital marketing managers must possess strong, clear and concise communication skills to succeed in their field. A skilled communicator utilizes traits such as active listening, positivity and patience as well as verbal and written communication skills. Generating reports to share with upper management and writing persuasive product copy are a few of the tasks requiring excellent communication skills. Interpersonal skills are often a combination of written and verbal communication meant to facilitate clear, respectful communication with media outlets, sales leads, colleagues and clients. Qualities like empathy and intuition enable team members to work together to meet goals, and social skills help marketers understand how individuals communicate, allowing for the most impactful, engaging content for a campaign. Digital marketing managers are required to be familiar and comfortable with the forms of technology they use in their daily set of tasks. They must gain technical proficiencies to use the equipment, software and online platforms needed to conduct their work effectively. Some technical skills include budgeting, analyzing the return on investment of marketing campaigns, word and data processing and web analytics.
Entry-level digital marketing managers are required to have a bachelor’s degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree or specialized certifications. You can earn a degree in a range of relevant disciplines, including business administration, information technology and web design. Digital marketing managers are usually required to have studied coursework in coding languages, search engine optimization, e-commerce and web analytics tools.
Typical duties of a Controller
• Plan content for, and manage, the company’s social media channels and website
• Grow the company’s social media audience and website traffic
• Work closely with content creators including copywriters, videographers, and designers to create engaging and persuasive content
• Monitor and analyze digital marketing metrics to establish the effectiveness of campaigns and promotions
• Write and present digital marketing performance reports with an eye on key performance indicators (KPIs) and ROI (return on investment)
• Assist the head of marketing in developing campaign budgets
• Regularly assess and review brand messaging across the board for relevance and consistency
• In collaboration with senior marketers, develop a digital marketing and social media strategy
• Plan user-centered website landing pages
• Provide mentorship and learning opportunities for digital marketing team members
• Identify and adopt the latest digital technologies and tools, and have an awareness of digital trends in your industry
• Plan, prepare, and build conversion tests
Skills:
• Strategic thinking
• Data analysis
• Knowledge of key digital marketing channels and techniques
• Knowledge of the marketing funnel, marketing metrics, and KPIs
• Some knowledge of visual marketing
• UX (user experience) and CX (customer experience)
Qualifications: A bachelor’s degree in marketing, advertising or a related field