Junior Copywriter
Controller Job Description
Copywriting is an important job with lots of opportunities in nearly every industry and organization type. As a junior copywriter, you help teams influence a reader or audience and write to convey the message of a company or purpose of a product. If you enjoy writing, editing and creating informative communication pieces, becoming a junior copywriter may be a career path for you. A junior copywriter is an entry-level writing position that creates the words and copy in branding, advertising and online material. You write on behalf of a business or organization, creating short- and long-form copy, like headlines, scripts, blogs, catchphrases and the main body of an article or text. Junior copywriters report to copywriter and senior copywriters, most often in the advertising or marketing industry and can work on a salaried, freelance or contracted basis. You often submit your work as a junior copywriter to an editor, supervisor or senior copywriter before it publishes.
A junior copywriter is most successful when they have a desire and passion for accuracy and a keen eye for proper formatting, spelling and punctuation. Having the ability to work on multiple projects simultaneously and arrange your workday to reach goals and quotas is an important part of being a junior copywriter. Writing is an essential skill needed to become a junior copywriter and you should be capable of producing strong, grammatically correct and error-free copy that is easy-to-read, enjoyable and compelling. You write about a variety of topics as a junior copywriter, and your ability to translate ideas into copy and learn from other creative professionals is vital. Being able to investigate a wide range of topics and content is part of the work you do as a junior copywriter before creating copy that is accurate, honest and valuable. Meeting deadlines and fulfilling quotas are part of your responsibilities as junior copywriter, so establishing good time management practices can help you succeed. Your ability to type accurately and quickly, save files and use the World Wide Web to research content is the basis of a copywriting role.
A higher education degree is often preferred, though not always required, to gain employment as a junior copywriter and can help make you a more competitive candidate to employers. Consider a major or concentration in Advertising, English, Communications, Writing, Journalism, Public relations, Business.
Typical duties of a Controller
• Write and proofread blog posts about our company’s products and services
• Create promotional text for online ads, banners, brochures and social networks
• Conduct basic keyword research
• Submit well-structured drafts to senior copywriters and editors within deadlines
• Update existing content on our web pages
• Participate in email marketing campaigns
• Implement SEO practices to increase blog posts’ visibility
• Interview internal team members (e.g. product developers and salespeople) to learn about product features
• Coordinate with designers to complement text with images, graphics and charts, as needed
Skills:
• Work experience as a Junior Copywriter, Content Writer or similar role
• Copywriting samples; a portfolio of published articles is a plus
• An ability to describe product features in a creative and informative way
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Basic knowledge of SEO and keyword research tools (e.g. Keyword Planner and Moz)
• Familiarity with social media for business
• Solid time-management skills
Qualifications: BSc in Marketing, Communications, Journalism or relevant field