Advertising Manager
Controller Job Description
Advertising managers are in charge of advertising and promotional efforts for an organization. They design and implement advertising and promotional campaigns with the goal of interesting potential customers in the products or services a business offers. The nature of their work depends in part on the size of their organization. In large businesses or agencies, they may oversee a staff of employees within an advertising department and coordinate with other departments like marketing or sales. Typically, advertising managers hold at least a bachelor’s degree. For those looking for a management position in advertising qualifications generally include a bachelor’s degree and several years of experience. A promotions, marketing or advertising manager job description may be similar as they all revolve around media and usually deal with the planning of campaigns. Still, an advertising manager description has its specific duties. Advertising managers work for advertising agencies or for organizations that handle their advertising in-house. With the objective of promoting an organization’s products or services, much of their focus involves designing, creating, and editing advertising campaigns. They also determine where to place advertising, such as in print publications, on television, or online. Advertising managers may also evaluate the effectiveness of their campaigns once they have launched. In addition, sometimes an advertising or promotion manager oversees special promotions like contests designed to generate interest in their organization.
Common traits of Advertising Managers include interpersonal skills as well as analytical skills. Analytical skills are necessary because the advertising industry is constantly changing with the rise of digital media and the digital landscape in general. Managers must be able to analyze industry trends in order to determine the most promising strategies for their organization or clients. Other important qualities include good communication skills, creativity, good decision-making skills, and well-developed organizational skills in order to manage their time and budget efficiently while directing and motivating staff members. As you can see, the reason the job of advertising manager comes with a hefty salary is that the job comes with a lot of responsibility.
A Bachelor’s degree is required for most adverting positions. Some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communications methods, and technology, visual arts, art history, and photography.
Typical duties of a Controller
• Overseeing advertising department operations and staff members.
• Working with staff members, clients, or an ad agency to establish and meet project goals, budgets, and timelines.
• Developing advertising strategies to increase buyer interest in products or services.
• Monitoring project progress, from planning to execution, to ensure it remains focused and effective.
• Negotiating contract specifications and terms with clients or other external parties.
• Initiating and directing research efforts.
• Collecting and analyzing data and presenting it to other parties, including management and clients.
• Participating in the hiring and evaluation of employees within the advertising department.
• Providing expert advice on marketing and advertising methods for new or existing products or services.
Skills:
• Understanding of design and marketing principles and techniques.
• Ability to develop strategies based on industry trends and developments.
• Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
• Excellent management, negotiation, listening, and verbal and written communication skills.
• Decisiveness and strong problem-solving skills, especially under pressure.
• Ability to develop and maintain working relationships.
• Solid sales and presentation skills.
Qualifications: Bachelor’s degree in advertising, marketing, or a related field.