Brand Manager
Controller Job Description
Working in brand management means developing a strategy that sets a company apart from its competitors and builds a long-lasting relationship with customers. Being a brand manager means taking on a broad role that often requires familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design. Brand managers aren’t necessarily expected to perform these responsibilities, but their knowledge will help guide each respective team to develop messaging and assets that align with a brand and strengthen its position in the marketplace. Brand managers are responsible for overseeing any aspect of marketing that has to do with a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.
Messaging exists at the heart of brand strategy, so having strong writing skills will help you develop effective messaging while ensuring that copywriters execute on it. Beyond messaging on behalf of the brand, you’ll need to be able to communicate with a company’s marketing team and stakeholders about your strategic recommendations. Developing or improving upon a branding strategy means understanding the market, how your company fits within it, and how to reach customers. Your ability to manage multiple projects at the same time will help as you oversee new campaigns and help teams execute everything from graphic overlays to email copy. Whether you manage direct reports on your branding team or oversee a number of teams who report to you for branding guidance, having some experience managing others will serve you well. Markets constantly change to reflect consumers’ needs, and it helps if you can be adaptable. More than that, staying curious about trends and innovation can help you develop a more responsive brand strategy.
Brand manager job listings vary in terms of their requirements for education. Typically, companies expect brand managers to hold a bachelor’s degree (with some companies specifying majors in marketing, communications, or business). Additionally, some brand managers earn their MBA with a concentration in marketing to hone their expertise and bring advanced knowledge to their role.
Typical duties of a Controller
• Work with company partners to develop best practices in the creation, execution and maintenance of interactive programs for our customers
• Oversee brand standards to ensure operational systems are utilized effectively
• Provide support for logistics and planning for all strategy and tactical meetings
• Leverage key business drivers to get desired campaign results
• Track and analyze sales and marketing statistics
• Monitor competition and market fluctuations to develop new strategies
• Monitor social media platforms, making sure that customer feedback is addressed and leveraged to improve product performance
• Provide comprehensive campaign performance reports to executive management
• Provide team motivation and coaching
• Take part in interviewing and hiring new team members
• Work with Human Resources to identify resource needs
Skills:
• Ability to travel as needed
• Proactively working across the organization to drive results and achieve objectives
• Ability to establish productive relationships and maintain credibility with customers and vendors
• Excellent time management and prioritization skills
• Exceptional communication skills
• Able to work independently and with a team
• Proficiency using everyday office software programs
Qualifications: Bachelor’s degree in advertising, marketing, business or related major