Copywriter
Controller Job Description
If you enjoy writing, you may have entertained the thought of becoming a copywriter. Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. For example, a copywriter might write a new jingle for a cereal commercial, or come up with a new company slogan. At advertising agencies, a copywriter is known as a “creative” because she makes up the slogans or copy that drive ad campaigns. A copywriter’s job may not be in the spotlight or very glamorous, and it’s rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand.
Copywriting is all about creativity, so you really need to have a talent for the work. A successful candidate will have a solid grasp of SEO concepts, and exceptional skill and understanding of the nuances of social media writing. While some people might learn on the job, this kind of work is best for people who can craft stories with images and words and think outside of the box. It’s stories that often sell products, and the slogans and images simply tell the stories. Getting an internship in the creative department of an agency also is a good way to figure out whether you have the talent to be a copywriter. A copywriter must be able to communicate well with clients and coworkers. They also must pay attention to details because client satisfaction is all about the details.
Although you might be able to land work by creating spec ads, hiring managers prefer to see work you’ve done while interning at an agency. Also, while you don’t need a graduate degree to become a copywriter, hiring managers do prefer to see that you’ve earned an undergraduate degree in English, communications, or journalism
Typical duties of a Controller
• Write clear, attractive copy with a distinct voice
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach
• Source images and other content
Skills:
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills
• Qualifications: BSc/BA in marketing, English, journalism or related field