Copywriter 1
Controller Job Description
A Copywriter is a professional who writes clear, concise copy for ads and marketing materials. They work closely alongside web and graphic designers to ensure their message is clear, whether in an email inbox or a website landing page.
An ad that’s as memorable as it is funny. An easy-to-read website that also informs. A brochure you want to keep and frame, rather than toss away. With these tools, a copywriter can make you laugh, cry, change your mind, and inspire action—all in 10 or fewer words. The best copywriters take readers on a journey that educates while it persuades.
Copywriters work for agencies (e.g., marketing or advertising agencies) or directly for organizations, including private companies, nonprofits, and even the government. Day-to-day, copywriters are tasked with writing clear and concise copy for ads, marketing materials, and websites, for virtually any audience and any industry.
Typical duties of a Controller
Some essential skills:
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
Duties and Responsibilities:
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with a team of account managers and creative staff from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
• Revise copy based on internal and client feedback/direction