Creative Assistant
Controller Job Description
A creative assistant is an entry-level professional who designs and creates promotional materials. They most often work in marketing and advertising, but some creative assistants might find work at places like design firms or production companies. Creative assistants usually work closely with a marketing team and can offer advice and ideas about how to make advertising campaigns visually engaging and help create new materials. This can involve tasks like creating illustrations, using color theory and adding images or videos to social media posts.
Creative skills can be very important for this career, as it typically involves developing new designs for marketing campaigns. This can include tasks like designing print advertisements, choosing themes for broadcast commercials and developing brand awareness for companies. Many aspiring creative assistants work on improving their creative skills during their undergraduate study, as they can take courses in different areas of design. Another way to develop your creative skills is to create artwork and designs independently to practice using different media and software. As many projects for creative assistants involve using photo editing software, it can also be helpful to practice with a few different software products to learn how to edit photos effectively. The most common industry for a creative assistant to work in is marketing. Because of this, it can be beneficial for candidates to gain experience in the field before applying for creative assistant jobs. This can introduce you to the best practices and procedures that marketing teams typically follow, which can make it easier to offer expertise and suggestions as a creative assistant.
Most employers of creative assistants require candidates to have at least a bachelor’s degree. This is because creative assistants typically work on marketing and advertising campaigns, which can be easier with a foundational knowledge of the industry. The most common choice of major for these candidates is typically marketing, but you can also choose a related major like design, communications or advertising. In these programs, you can study topics like how to research marketing trends, which design methods are most effective and how to promote different products and services through visual channels.
Typical duties of a Controller
• Helping create designs for promotional materials, like advertisements or promotional videos
• Conducting market research to identify trends and successful campaign ideas
• Writing copy for promotional materials, such as press releases and social media posts
• Producing infographics to accompany advertisements or social media posts
• Creating content for digital advertisements
• Developing design templates for teams to use in the future
• Keeping track of the materials they create to identify effective methods for creative advertising
• Collaborating with the marketing team to collect information and images to use in promotional materials
Skills:
• Work experience as a Creative Assistant or Marketing Assistant is a plus
• Experience with photo or video editing software (like Photoshop or Adobe Premiere Pro)
• Understanding of digital advertising tactics
• Copywriting skills
• Excellent written and verbal communication abilities
Qualifications: BSc in Marketing, Design or relevant field