Media Director
Controller Job Description
Media directors are responsible for overseeing all aspects of their company’s media production. They manage a team of writers, videographers, graphic designers and other media professionals who create content for print, video or digital platforms. Media directors may also be involved in the creative process itself, helping to develop story ideas and shape the overall tone of the company’s message.
Communication is the act of conveying information to others. As a media director, you may be responsible for communicating with clients, colleagues and other stakeholders. Strong communication skills can help you convey information clearly and answer questions. You can also use communication skills to build relationships with others. Marketing skills can help you understand the goals of a campaign and how to create a strategy to meet those goals. You can use your marketing skills to help you develop a media plan, create a budget and choose the right platforms for your campaign. As media directors work with technology to create and distribute media, it’s important for them to have a strong understanding of the latest technology. This can help them make informed decisions about the tools they use and how to best use them. It can also help them train others on how to use technology. Strategic thinking is the ability to plan and execute a plan to achieve a goal. This skill is important for media directors because it allows them to develop a plan for how they will create content for their company. It also allows them to create a plan for how they will measure the success of their content. Leadership skills can help you when it comes to managing a team and directing a project. Strong leadership skills can help you motivate your team and encourage them to work together to achieve a common goal. You can also use leadership skills to delegate tasks and motivate your team to complete them.
Media directors typically need a bachelor’s degree in journalism, communications, English or another related field. Some employers prefer candidates who have a master’s degree in communications, advertising or public relations. Many media directors will have previous experience in a related field, such as journalism or public relations. This experience can help them understand the needs of the media and the importance of meeting deadlines. Employers typically want their media directors to be certified in the programs they use
Typical duties of a Controller
• Evaluating the effectiveness of advertising campaigns by monitoring sales, customer service calls, website traffic, etc.
• Coordinating with other members of the marketing department to develop marketing campaigns
• Collaborating with production companies, agencies, and other vendors to coordinate media placement
• Ensuring that all legal requirements for advertising are met, such as obtaining proper permits for outdoor advertisements or ensuring that commercials meet industry standards regarding length and content
• Creating the overall advertising strategy for an organization based on research about target audiences
• Evaluating the effectiveness of advertising methods by collecting data on customer response to ads, including sales figures and market share information
• Managing budgets, including hiring and supervising staff, maintaining equipment, and ordering supplies
• Selecting which media channels will be used to promote products or services
• Developing and implementing strategies to promote products or services through various media channels, such as television, radio, magazines, newspapers, social media, or internet ads
Skills:
• Proven work experience as a Media Director, Media Planner or similar role
• Knowledge of different types of media channels
• Demonstrable experience with building effective advertising campaigns
• Familiarity with digital marketing
• Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)
• Experience with budget planning and KPIs
• Ability to manage and combine data
• Strong decision-making skills
• Excellent communication skills
Qualifications: BSc in Marketing, Business Administration or similar field