Promotions Assistant
Controller Job Description
Also known as marketing assistants, these professionals work in the marketing department where they keep an eye on industry-related trends and create company promotions. The goal is to target consumers that are most likely to buy what the company is selling, be it goods or services. The work environment for promotions assistants is fast-paced and busy. You will work on multiple projects at the same time, which often requires putting in long hours at the office. Promotions assistants are responsible for creating and executing marketing campaigns on behalf of their company or organization. They commonly work with a team of other marketers, designers, copywriters, etc., to develop promotional materials such as flyers, posters, brochures, web pages, videos, etc. Promotions assistants may also be tasked with managing the distribution of these materials—this might include overseeing printing, mailing, or delivery services.
Organization is another skill that can help you succeed in a promotions assistant role. You may be responsible for managing a calendar of events, planning and preparing promotional materials and maintaining files of information. Being able to keep track of various tasks and information can help you complete your work efficiently and effectively. Communication is another skill that can be useful in a promotions assistant position. You may be required to communicate with clients, other departments and other members of the company. This can include answering phone calls, sending emails and sending messages through social media. Time management is another skill that can be useful for promotions assistants. This is because they often have multiple tasks to complete in a day. When working in promotions, you may be tasked with finding solutions to problems, therefore, you also need problem-solving skill. Computers are an essential tool for most jobs, and promotions assistants should have basic computer skills.
Promotions assistants are typically required to have a bachelor’s degree in marketing, communications or a related field. These programs teach students about advertising, promotions and sales. Certifications are not usually a requirement to become a promotions assistant, but they can help you become a more competitive candidate when applying for jobs.
Typical duties of a Controller
• Create advertising brochures
• Answer office phones
• Draft reports for the sales team
• Plan and manage on-site promo events
• Provide updates on promotions
• Take and provide notes for weekly meetings
• Maintain and share promotional event calendar
• Work with sales team to acquire proper promo materials
• Write copy for and administer online contests
• Manage radio ads, contests and promotions
• Train and manage the company’s Street Team
• Supervise event station set-up and visibility
• Maintain computer database of all promotions
• Manage social media platforms and promos
Skills:
• Research skills
• Social skills
• Computer skills
• Communication skills
• Internet marketing skills
• Product/service branding skills
Qualifications: A bachelor’s degree in marketing, advertising, communications, public relations or other related field