Promotions Manager
Controller Job Description
Promotion managers are professionals who develop and implement strategies for promoting and advertising products and services. Promotion managers work within agency or organization settings. The promotion managers liaise with other managers like senior marketing managers to understand and plan their company’s promotional goals. The professionals also take responsibility for the implementation and development of promotional schedules. A promotion or an advertising manager develops consumers’ interests in a company’s products or services by implementing and planning marketing programs. The professionals have numerous responsibilities and duties involving planning and directing policies, producing collateral materials like posters and organizing advertisement programs.
The promotion industries keep changing with the rising digital media, advertising modes and marketing needs. Thus, excellent promotions managers can analyze the industry trends and develop unique advertisement plans to survive and excel amidst the changes. Promotions managers work with many staff and other stakeholders to excel in promoting services and products. To achieve a company’s goals, the managers must communicate with the broad team and persuasively communicate to the targeted market and the public. Excellent managers must also have outstanding verbal and written communication skills. Marketing trends change over time. Promotion managers have to develop new strategies that provide practical advertisement efforts. Creativity is required when generating imaginative and new ideas every time there is a change in the promotion industry. With competition in advertisement and the industry changes, marketing involves a lot of challenges. Promotions managers should be able to identify opportunities and challenges and generate possible solutions to the problems. Excellent promotions managers have the ability to work with customers, vendors, staff and other stakeholders. Great interpersonal skills include a good attitude and active listening. While motivating and directing marketing staff members, promotions managers manage their time well and develop great schedules to focus on various advertisement-related tasks. Excellent promotions managers are masters of digital operations by being agile in computers and technology software. A promotions manager must have the ability to change actions, plans, approaches and courses to suit new situations with changes in advertisement strategies. Excellent promotions managers work effectively in organized groups of marketing staff by having an excellent working relationship with all stakeholders.
The minimum level of education required for the promotions managerial position is a bachelor’s degree. In advertising management positions, some hiring managers prefer bachelor’s degrees in advertisement and journalism. Other relevant courses include classes in market research, marketing, communication methods, technology and consumer behavior. In marketing major studies, students learn about branding and promotions of services and goods to the public. The marketing majors also focus on sales processes, from designing and implementing advertisements to predicting future services or products.
Typical duties of a Controller
• Assessing potential products and services promotion options
• Creating annual promotion plans for radio, web, social media and print
• Developing effective and affordable strategies for marketing new initiatives or programs
• Managing a good relationship between the company, vendors and customers
• Managing marketing budgets to meet promotional goals by closely working with accounting directors and finance departments
• Developing and executing email and online marketing programs
• Developing and executing converged marketing activities and in-house promotions
• Maintaining incentive and referral programs and good relationships with advertisement agencies.
• Working with internal departments and third-party vendors to ensure the company achieves promotion consistency
• Analyzing and developing performance reports and proposing alternatives and future promotion plans
• Developing and launching discounts, coupons, contests, sample gifts, sweepstakes and rebates.
• Determine the timing and duration of promotions
• Coordinating staff members responsible for creating and delivering advertisements
• Approving promotional agency plans
• Overseeing media buying
• Selecting agencies to partner with
• Presenting campaigns during pitches
• Presiding over radio, film and TV shoots
Skills:
• Meet tight deadlines
• Work well under pressure
• Use good judgment
• Communicate clearly with team members and clients
• A knowledge of how to use computer programs and the Internet
Qualifications: A four-year bachelor’s degree or a two-year master’s degree in marketing, communications, advertisement, journalism