SEO Manager
Controller Job Description
SEO managers work with companies that are trying to improve their visibility on search engine results pages. They help companies incorporate keywords and formats that improve their relationship with search engines so that customers can find their business more easily. Search engine optimization managers work with the digital marketing teams that control a company’s online content and help them get the results they’re looking for. SEO managers typically come from a technological background and have an in-depth understanding of how various search engines filter their results. SEO managers have a variety of responsibilities related to their company’s online presence. They work with various departments that are concerned with digital media and online operations and offer input into policies that may affect the company’s ability to be found online.\
SEO managers need to have excellent communication skills to reach their goals. Being able to communicate with the employees you manage will allow them to complete their work more effectively. Because SEO managers oversee a digital marketing team, it can be important for them to have highly developed managerial skills. If you want to work as an SEO manager, it may be helpful to take some online classes or seminars that train people on how to manage employees effectively. SEO managers spend a lot of time writing and revising content meant for digital publication. Not only will you create your own content, but you also edit the content your team creates, so developing your editing skills can be a great way to improve your workflow. SEO managers work with an ever-changing online environment, so being able to react to any unexpected problems is an important skill to have. Not only can problem-solving skills help you complete your own tasks, but they may allow you to better assist the employees you manage.
Most jobs that hire SEO managers require applicants to have at least a bachelor’s degree before applying. Because of this, earning a relevant degree can be an important first step before applying for jobs. Some common degrees held by SEO managers include communication, marketing, advertising or business administration. While earning your degree, it may be useful to minor in a specific field, such as online communication or digital marketing.
Typical duties of a Controller
• Keyword research
• Content strategy
• Paid search campaign
• Website optimization
• Collaborate with teams
• Understanding algorithms
• Review performance
Skills:
• On-page SEO
• Off-page SEO
• Technical SEO
• Link building
• Keyword research
• Content creation & content marketing
• Analytics
• Web coding
• Decision making
• Project management
Qualifications: Bachelor degree in communication, marketing, advertising or business administration