Social media analyst
Controller Job Description
Social Media Analyst collects and analyzes data related to social media marketing campaigns. Assists organizations in identifying appropriate social media channels for the specific business needs, and tailor’s campaigns to the target audience.
Social media analysts assess the success of social media campaigns by studying the metrics of each post as well as the campaign. Social media analysts are also responsible for suggesting changes to campaigns based on how followers have responded.
Being a Social Media Analyst tracks performance of various social media initiatives and develops changes to improve business results. Additionally, Social Media Analyst gains exposure to some of the complex tasks within the job function.
Typical duties of a Controller
Some essential skills:
• Ability to identify target audience preferences and trends
• Excellent communication skills
• Time management and multitasking skills
Duties and Responsibilities:
• Analyze user engagement (e.g., click-through and bounce rates)
• Report on web traffic from all social media
• Maintenance and support of online SEO strategies٫ including the optimization of keywords in content marketing projects.
• Identify online customer habits and suggest means by which to broaden our audience.
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate and collaborate with other departments such as Social Media Manager and Marketing department to synthesized marketing campaigns.
• Respond in a timely manner to customer queries and comments across platforms.
• Advise other employees on their social media activity (e.g., how and what to share on personal or company pages٫ as well as how to respond to queries or comments from customers or clients)
• Research benefits of emerging social networks regarding our company
• Update our social media company policy as needed.