{"id":10499,"date":"2022-08-11T03:38:13","date_gmt":"2022-08-11T03:38:13","guid":{"rendered":"https:\/\/worknow.vn\/advertising-manager\/"},"modified":"2023-05-31T09:20:24","modified_gmt":"2023-05-31T09:20:24","slug":"quan-ly-quang-cao","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/quan-ly-quang-cao\/","title":{"rendered":"Qu\u1ea3n L\u00fd Qu\u1ea3ng C\u00e1o"},"content":{"rendered":"
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Qu\u1ea3n L\u00fd Qu\u1ea3ng C\u00e1o<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=”10px”]

M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>

C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 cho m\u1ed9t t\u1ed5 ch\u1ee9c. H\u1ecd thi\u1ebft k\u1ebf, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i v\u1edbi m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. B\u1ea3n ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c m\u1ed9t ph\u1ea7n v\u00e0o quy m\u00f4 c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Trong c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c l\u1edbn, h\u1ecd c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trong b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nh\u01b0 ti\u1ebfp th\u1ecb ho\u1eb7c b\u00e1n h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o c\u00f3 \u00edt nh\u1ea5t b\u1eb1ng c\u1eed nh\u00e2n. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3n l\u00fd \u1edf l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng bao g\u1ed3m b\u1eb1ng c\u1eed nh\u00e2n v\u00e0 v\u00e0i n\u0103m kinh nghi\u1ec7m. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb ho\u1eb7c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 gi\u1ed1ng nhau v\u00ec t\u1ea5t c\u1ea3 \u0111\u1ec1u xoay quanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u1eddng gi\u1ea3i quy\u1ebft vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m c\u1ee7a ng\u01b0\u1eddi Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 ri\u00eang. Ng\u01b0\u1eddi Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o l\u00e0m vi\u1ec7c cho c\u00e1c h\u00e3ng qu\u1ea3ng c\u00e1o ho\u1eb7c cho c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u00e0m qu\u1ea3ng c\u00e1o n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd. V\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, ph\u1ea7n l\u1edbn tr\u1ecdng t\u00e2m c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf, t\u1ea1o v\u00e0 ch\u1ec9nh s\u1eeda c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. H\u1ecd c\u0169ng x\u00e1c \u0111\u1ecbnh n\u01a1i \u0111\u1eb7t qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 trong c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n, tr\u00ean truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u1ef1c tuy\u1ebfn. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd sau khi ch\u00fang \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y. Ngo\u00e0i ra, \u0111\u00f4i khi ng\u01b0\u1eddi Qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o ho\u1eb7c khuy\u1ebfn m\u00e3i gi\u00e1m s\u00e1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 c\u00e1c cu\u1ed9c thi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1ebfn t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

Nh\u1eefng nh\u00e0 Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung l\u00e0 \u0111\u1ec1u c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch. K\u1ef9 n\u0103ng ph\u00e2n t\u00edch r\u1ea5t c\u1ea7n thi\u1ebft v\u00ec ng\u00e0nh qu\u1ea3ng c\u00e1o lu\u00f4n thay \u0111\u1ed5i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 n\u00f3i chung. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t cho t\u1ed5 ch\u1ee9c ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.Nh\u1eefng ph\u1ea9m ch\u1ea5t quan tr\u1ecdng kh\u00e1c bao g\u1ed3m k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, s\u00e1ng t\u1ea1o, k\u1ef9 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t v\u00e0 k\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ec9 \u0111\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, l\u00fd do m\u1ee9c l\u01b0\u01a1ng c\u1ee7a nh\u00e0 Qu\u1ea3n l\u00fd Qu\u1ea3ng c\u00e1o cao b\u1edfi v\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111i k\u00e8m r\u1ea5t nhi\u1ec1u tr\u00e1ch nhi\u1ec7m.<\/p>\n

B\u1eb1ng C\u1eed nh\u00e2n l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. M\u1ed9t s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng \u01b0u ti\u00ean \u00a0b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e1o ch\u00ed. M\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc kh\u00e1c ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c l\u1edbp h\u1ecdc v\u1ec1 ti\u1ebfp th\u1ecb, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u00e1n h\u00e0ng, ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7, ngh\u1ec7 thu\u1eadt th\u1ecb gi\u00e1c, l\u1ecbch s\u1eed ngh\u1ec7 thu\u1eadt v\u00e0 nhi\u1ebfp \u1ea3nh.<\/p><\/div><\/div><\/div>[vc_empty_space height=”30px”]

Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h4>

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  • Gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 nh\u00e2n vi\u00ean.<\/li>\n
  • L\u00e0m vi\u1ec7c v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f4ng ty qu\u1ea3ng c\u00e1o \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian c\u1ee7a d\u1ef1 \u00e1n.<\/li>\n
  • Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n
  • Gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn th\u1ef1c hi\u1ec7n, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 lu\u00f4n t\u1eadp trung v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n
  • \u0110\u00e0m ph\u00e1n c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 \u0111i\u1ec1u kho\u1ea3n c\u1ee7a h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c b\u00ean b\u00ean ngo\u00e0i kh\u00e1c.<\/li>\n
  • Kh\u1edfi x\u01b0\u1edbng v\u00e0 ch\u1ec9 \u0111\u1ea1o c\u00e1c n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u.<\/li>\n
  • Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u \u0111\u00f3 cho c\u00e1c b\u00ean kh\u00e1c, bao g\u1ed3m c\u1ea3 ban qu\u1ea3n l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
  • Tham gia tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean trong b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o.<\/li>\n
  • Cung c\u1ea5p l\u1eddi khuy\u00ean chuy\u00ean m\u00f4n v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c hi\u1ec7n c\u00f3.<\/li>\n<\/ul>\n

    K\u1ef9 n\u0103ng:<\/p>\n

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    • Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 k\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf v\u00e0 ti\u1ebfp th\u1ecb.<\/li>\n
    • Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean xu h\u01b0\u1edbng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh.<\/li>\n
    • K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 \u0111a nhi\u1ec7m xu\u1ea5t s\u1eafc, \u0111\u1eb7c bi\u1ec7t khi l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n ho\u1eb7c nh\u00f3m.<\/li>\n
    • K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd, \u0111\u00e0m ph\u00e1n, l\u1eafng nghe v\u00e0 giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 v\u0103n b\u1ea3n xu\u1ea5t s\u1eafc.<\/li>\n
    • Quy\u1ebft \u0111o\u00e1n v\u00e0 k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u01b0\u1edbi \u00e1p l\u1ef1c.<\/li>\n
    • Kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f4ng vi\u1ec7c.<\/li>\n
    • K\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh v\u00e0 b\u00e1n h\u00e0ng v\u1eefng ch\u1eafc.<\/li>\n<\/ul>\n

      Tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n: B\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb ho\u1eb7c l\u0129nh v\u1ef1c li\u00ean quan.<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row top_margin=”0″ bottom_margin=”0″ css=”.vc_custom_1499912039446{margin-top: -30px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-10499","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/comments?post=10499"}],"version-history":[{"count":5,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10499\/revisions"}],"predecessor-version":[{"id":11904,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10499\/revisions\/11904"}],"wp:attachment":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/media?parent=10499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}