{"id":10518,"date":"2022-08-11T03:48:33","date_gmt":"2022-08-11T03:48:33","guid":{"rendered":"https:\/\/worknow.vn\/media-planner\/"},"modified":"2023-05-31T09:35:50","modified_gmt":"2023-05-31T09:35:50","slug":"lap-ke-hoach-truyen-thong-vien","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/lap-ke-hoach-truyen-thong-vien\/","title":{"rendered":"Ng\u01b0\u1eddi L\u1eadp K\u1ebf Ho\u1ea1ch Truy\u1ec1n Th\u00f4ng"},"content":{"rendered":"
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Ng\u01b0\u1eddi L\u1eadp K\u1ebf Ho\u1ea1ch Truy\u1ec1n Th\u00f4ng<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=”10px”]

M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>

Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c Nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o cho nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 m\u1ed9t d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 s\u1ebd di\u1ec5n ra. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng l\u00e0 s\u1eafp x\u1ebfp v\u1ecb tr\u00ed c\u00e1c b\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y bao g\u1ed3m truy\u1ec1n h\u00ecnh, internet, \u0111\u00e0i ph\u00e1t thanh, bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u00e1o in v\u00e0 mail. M\u1ed9t s\u1ed1 Nh\u00e0 L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng theo d\u00f5i \u00a0hi\u1ec7u su\u00e2t qu\u1ea3ng c\u00e1o, nh\u1eb1m \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft hi\u1ec7u qu\u1ea3 khi \u0111\u1ea7u t\u01b0 cho d\u1ef1 \u00e1n b\u00ean m\u00ecnh v\u00e0 li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t cho s\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n

C\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 mang t\u00ednh x\u00e3 h\u1ed9i cao v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u00e0m vi\u1ec7c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, do \u0111\u00f3 s\u1ef1 quan t\u00e2m v\u00e0 kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u1edbi \u0111\u1ed3ng nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. B\u00ean c\u1ea1nh \u0111\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch marketing v\u00e0 qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng c\u0169ng r\u1ea5t quan tr\u1ecdng. C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t kh\u00e1ch h\u00e0ng \u2013 ho\u1eb7c l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng l\u1edbn nh\u01b0 Starbucks ho\u1eb7c m\u1ed9t t\u1ed5 ch\u1ee9c d\u1ecbch v\u1ee5 phi l\u1ee3i nhu\u1eadn qu\u1ed1c gia nh\u01b0 Planned Parenthood \u2013 c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t? C\u00e1c Nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u1ea3i bi\u1ebft s\u00e2u v\u1ec1 th\u1ebf gi\u1edbi gi\u1ea3i tr\u00ed (t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh m\u1ea1ng nh\u01b0 \u201cCh\u00e0o bu\u1ed5i s\u00e1ng n\u01b0\u1edbc M\u1ef9\u201d tr\u00ean ABC-TV \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh th\u00edch h\u1ee3p nh\u01b0 \u201cChopped Junior\u201d tr\u00ean Food Network). Tr\u1eeb khi c\u00e1c Nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng bi\u1ebft lo\u1ea1i kh\u00e1n gi\u1ea3 n\u00e0o b\u1ecb thu h\u00fat b\u1edfi lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o, n\u1ebfu kh\u00f4ng h\u1ecd kh\u00f4ng th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p. V\u00e0, b\u1edfi v\u00ec b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng trong th\u1ebf k\u1ef7 21 kh\u00e1c r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1ebf k\u1ef7 20, c\u00e1c Nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 c\u1ea7n bi\u1ebft nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh qu\u1ed1c gia, t\u1ea1p ch\u00ed v\u00e0 t\u1edd b\u00e1o l\u1edbn n\u00e0o \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau, m\u00e0 h\u1ecd c\u00f2n ph\u1ea3i l\u00e0m quen v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c trang web. , blog v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng vi\u1ec7c c\u1ee7a Nh\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 nghi\u00ean c\u1ee9u.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u01b0u ti\u00ean \u1ee9ng vi\u00ean c\u00f3 b\u1eb1ng \u0111\u1ea1i h\u1ecdc trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 tin t\u1ee9c v\u00e0 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng, kinh doanh ho\u1eb7c qu\u1ea3n l\u00fd, marketing, qu\u1ea3ng c\u00e1o, ti\u1ebfng Anh, b\u00e1o ch\u00ed, nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng, th\u1ed1ng k\u00ea ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed m\u1edbi b\u1eaft \u0111\u1ea7u trong l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u00e0o t\u1ea1o ho\u1eb7c c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, x\u00e9t r\u1eb1ng qu\u1ea3ng c\u00e1o v\u00e0 marketing c\u00f3 t\u00ednh c\u1ea1nh tranh cao, r\u1ea5t kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn xa trong s\u1ef1 nghi\u1ec7p n\u00e0y n\u1ebfu kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p ho\u1eb7c kinh nghi\u1ec7m \u0111\u00e1ng k\u1ec3 trong ng\u00e0nh. Nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 marketing, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n truy\u1ec1n th\u00f4ng ho\u1eb7c l\u0129nh v\u1ef1c li\u00ean quan.<\/p><\/div><\/div><\/div>[vc_empty_space height=”30px”]

Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h4>

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  • Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/li>\n
  • X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u h\u00e0nh vi, th\u00f3i quen c\u1ee7a h\u1ecd<\/li>\n
  • X\u00e1c \u0111\u1ecbnh k\u1ebft h\u1ee3p ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb \u0111\u1ecba l\u00fd, t\u1ea7n su\u1ea5t, kho\u1ea3ng th\u1eddi gian, v.v.<\/li>\n
  • Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 gi\u00e1m s\u00e1t chi ph\u00ed<\/li>\n
  • Theo d\u00f5i xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn (ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, t\u1ea1p ch\u00ed, blog, ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh)<\/li>\n
  • \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n

    K\u1ef9 n\u0103ng:<\/p>\n

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    • Kinh nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng; \u01b0u ti\u00ean c\u00f3 kinh nghi\u1ec7m v\u1ec1 truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n
    • Ki\u1ebfn th\u1ee9c r\u1ed9ng v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n
    • Quen thu\u1ed9c v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch v\u00e0 mua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li>\n
    • Ki\u1ebfn th\u1ee9c l\u00e0m vi\u1ec7c v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch (v\u00ed d\u1ee5: GfK MRI, MOAT, Nielsen IMS)<\/li>\n
    • K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m xu\u1ea5t s\u1eafc<\/li>\n
    • \u0110\u1ea7u \u00f3c ph\u00e2n t\u00edch v\u1edbi n\u0103ng khi\u1ebfu v\u1ec1 th\u1ed1ng k\u00ea v\u00e0 to\u00e1n h\u1ecdc<\/li>\n
    • K\u1ef9 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh m\u1ea1nh m\u1ebd<\/li>\n<\/ul>\n

      Tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n: C\u1eed nh\u00e2n\/C\u1eed nh\u00e2n Marketing, Qu\u1ea3n tr\u1ecb kinh doanh ho\u1eb7c l\u0129nh v\u1ef1c t\u01b0\u01a1ng t\u1ef1<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row top_margin=”0″ bottom_margin=”0″ css=”.vc_custom_1499912039446{margin-top: -30px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-10518","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/comments?post=10518"}],"version-history":[{"count":5,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10518\/revisions"}],"predecessor-version":[{"id":11923,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10518\/revisions\/11923"}],"wp:attachment":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/media?parent=10518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}