{"id":10520,"date":"2022-09-17T01:55:36","date_gmt":"2022-09-17T01:55:36","guid":{"rendered":"https:\/\/worknow.vn\/media-director\/"},"modified":"2023-05-31T09:35:49","modified_gmt":"2023-05-31T09:35:49","slug":"giam-doc-truyen-thong","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/giam-doc-truyen-thong\/","title":{"rendered":"Gi\u00e1m \u0110\u1ed1c Truy\u1ec1n Th\u00f4ng"},"content":{"rendered":"
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Gi\u00e1m \u0110\u1ed1c Truy\u1ec1n Th\u00f4ng<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=”10px”]

M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>

Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t s\u1ea3n xu\u1ea5t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty h\u1ecd. H\u1ecd qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m c\u00e1c Nh\u00e0 v\u0103n, Nh\u00e0 quay phim, Nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 c\u00e1c Chuy\u00ean gia truy\u1ec1n th\u00f4ng kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung cho c\u00e1c n\u1ec1n t\u1ea3ng in \u1ea5n, video ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u0169ng c\u00f3 th\u1ec3 tham gia v\u00e0o qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o, gi\u00fap ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u1ecbnh h\u00ecnh m\u00e0u s\u1eafc chung cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty.<\/p>\n

Giao ti\u1ebfp l\u00e0 h\u00e0nh \u0111\u1ed9ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin cho ng\u01b0\u1eddi kh\u00e1c. L\u00e0 gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c. K\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng h\u01a1n . K\u1ef9 n\u0103ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi. K\u1ef9 n\u0103ng Marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n v\u00e0 c\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. K\u1ef9 n\u0103ng n\u00e0y h\u1ed7 tr\u1ee3 b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, t\u1ea1o ng\u00e2n s\u00e1ch v\u00e0 ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh. Khi c\u00e1c Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap cho Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng h\u01b0\u1edbng d\u1eabn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7. T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c l\u00e0 kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. K\u1ef9 n\u0103ng n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng v\u00ec n\u00f3 gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch t\u1ea1o n\u1ed9i dung cho c\u00f4ng ty c\u1ee7a m\u00ecnh. Ngo\u00e0i ra n\u00f3 c\u0169ng gi\u00fap h\u1ecd t\u1ea1o k\u1ebf ho\u1ea1ch v\u1ec1 vi\u1ec7c d\u1ef1 \u0111o\u00e1n th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 gi\u00fap Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng khi qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m v\u00e0 ch\u1ec9 \u0111\u1ea1o m\u1ed9t d\u1ef1 \u00e1n. K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y nh\u00f3m c\u1ee7a m\u00ecnh v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 giao nhi\u1ec7m v\u1ee5 v\u00e0 th\u00fac \u0111\u1ea9y nh\u00f3m c\u1ee7a m\u00ecnh ho\u00e0n th\u00e0nh ch\u00fang.<\/p>\n

C\u00e1c Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng th\u01b0\u1eddng c\u1ea7n c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng, ti\u1ebfng Anh ho\u1eb7c m\u1ed9t l\u0129nh v\u1ef1c li\u00ean quan kh\u00e1c. M\u1ed9t s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng \u01b0u ti\u00ean nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 b\u1eb1ng th\u1ea1c s\u0129 v\u1ec1 truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o ho\u1eb7c quan h\u1ec7 c\u00f4ng ch\u00fang. Nhi\u1ec1u Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng s\u1ebd c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y trong m\u1ed9t l\u0129nh v\u1ef1c li\u00ean quan, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o ch\u00ed ho\u1eb7c quan h\u1ec7 c\u00f4ng ch\u00fang. Kinh nghi\u1ec7m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00e1p \u1ee9ng th\u1eddi h\u1ea1n. Nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng mu\u1ed1n Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecd l\u00e0m.<\/p><\/div><\/div><\/div>[vc_empty_space height=”30px”]

Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h4>

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  • \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng, cu\u1ed9c g\u1ecdi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, v.v.<\/li>\n
  • Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong ph\u00f2ng marketing x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/li>\n
  • Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t, \u0111\u1ea1i l\u00fd v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i v\u1ecb tr\u00ed truy\u1ec1n th\u00f4ng<\/li>\n
  • \u0110\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 xin gi\u1ea5y ph\u00e9p th\u00edch h\u1ee3p cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ho\u1eb7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh v\u1ec1 th\u1eddi gian v\u00e0 n\u1ed9i dung<\/li>\n
  • T\u1ea1o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u1ed5ng th\u1ec3 cho m\u1ed9t t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n
  • \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o, bao g\u1ed3m s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 th\u00f4ng tin th\u1ecb ph\u1ea7n<\/li>\n
  • Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, bao g\u1ed3m tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u00e1m s\u00e1t nh\u00e2n vi\u00ean, b\u1ea3o tr\u00ec thi\u1ebft b\u1ecb v\u00e0 \u0111\u1eb7t h\u00e0ng v\u1eadt t\u01b0<\/li>\n
  • L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n
  • Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, t\u1ea1p ch\u00ed, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean internet<\/li>\n<\/ul>\n

    K\u1ef9 n\u0103ng:<\/p>\n

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    • Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1edbi vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng, Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ho\u1eb7c vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1<\/li>\n
    • Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c lo\u1ea1i k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau<\/li>\n
    • C\u00f3 kinh nghi\u1ec7m x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/li>\n
    • Quen thu\u1ed9c v\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n
    • Ki\u1ebfn th\u1ee9c l\u00e0m vi\u1ec7c v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch (v\u00ed d\u1ee5: GfK MRI, Moat v\u00e0 Nielsen IMS)<\/li>\n
    • Kinh nghi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch v\u00e0 KPI<\/li>\n
    • Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u<\/li>\n
    • K\u1ef9 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh m\u1ea1nh m\u1ebd<\/li>\n
    • K\u1ef9 n\u0103ng giao ti\u1ebfp xu\u1ea5t s\u1eafc<\/li>\n<\/ul>\n

      Tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n: C\u1eed nh\u00e2n Marketing, Qu\u1ea3n tr\u1ecb kinh doanh ho\u1eb7c l\u0129nh v\u1ef1c t\u01b0\u01a1ng t\u1ef1<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row top_margin=”0″ bottom_margin=”0″ css=”.vc_custom_1499912039446{margin-top: -30px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”10px”][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-10520","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/comments?post=10520"}],"version-history":[{"count":5,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10520\/revisions"}],"predecessor-version":[{"id":11922,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10520\/revisions\/11922"}],"wp:attachment":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/media?parent=10520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}