{"id":10524,"date":"2022-08-11T03:50:32","date_gmt":"2022-08-11T03:50:32","guid":{"rendered":"https:\/\/worknow.vn\/promotions-manager\/"},"modified":"2023-05-31T09:35:46","modified_gmt":"2023-05-31T09:35:46","slug":"quan-ly-chuong-trinh-khuyen-mai","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/quan-ly-chuong-trinh-khuyen-mai\/","title":{"rendered":"Qu\u1ea3n L\u00fd Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i"},"content":{"rendered":"
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Qu\u1ea3n L\u00fd Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=”10px”]

M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>

C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 nh\u1eefng chuy\u00ean gia ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Ng\u01b0\u1eddi Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u01a1 quan ho\u1eb7c t\u1ed5 ch\u1ee9c. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i li\u00ean l\u1ea1c v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1c nh\u01b0 c\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd Marketing c\u1ea5p cao \u0111\u1ec3 hi\u1ec3u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty h\u1ecd. C\u00e1c chuy\u00ean gia c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c l\u1ecbch tr\u00ecnh qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Marketing. C\u00e1c chuy\u00ean gia c\u00f3 nhi\u1ec1u tr\u00e1ch nhi\u1ec7m v\u00e0 nhi\u1ec7m v\u1ee5 li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ch\u1ec9 \u0111\u1ea1o c\u00e1c ch\u00ednh s\u00e1ch, s\u1ea3n xu\u1ea5t c\u00e1c t\u00e0i li\u1ec7u \u0111\u1ea3m b\u1ea3o nh\u01b0 \u00e1p ph\u00edch v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p x\u00fac ti\u1ebfn ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u1edbi s\u1ef1 gia tang c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 nhu c\u1ea7u marketing. Do \u0111\u00f3, c\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o xu\u1ea5t s\u1eafc c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 n\u1ed5i b\u1eadt gi\u1eefa nh\u1eefng thay \u0111\u1ed5i. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch xu\u1ea5t s\u1eafc trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, c\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ph\u1ea3i giao ti\u1ebfp v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 l\u1edbn v\u00e0 giao ti\u1ebfp m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00f4ng ch\u00fang. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd xu\u1ea5t s\u1eafc c\u0169ng ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 so\u1ea1n th\u1ea3o v\u0103n b\u1ea3n xu\u1ea5t s\u1eafc. Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb thay \u0111\u1ed5i theo th\u1eddi gian. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi n\u1ed7 l\u1ef1c cung c\u1ea5p c\u00e1c qu\u1ea3ng c\u00e1o. S\u1ef1 s\u00e1ng t\u1ea1o l\u00e0 c\u1ea7n thi\u1ebft khi t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 gi\u00e0u tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed7i khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong ng\u00e0nh qu\u1ea3ng c\u00e1o. V\u1edbi s\u1ef1 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh, ho\u1ea1t \u0111\u1ed9ng marketing li\u00ean quan c\u00f3 r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho c\u00e1c v\u1ea5n \u0111\u1ec1. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i xu\u1ea5t s\u1eafc c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c. K\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t bao g\u1ed3m th\u00e1i \u0111\u1ed9 t\u1ed1t v\u00e0 l\u1eafng nghe t\u00edch c\u1ef1c. Trong khi th\u00fac \u0111\u1ea9y v\u00e0 ch\u1ec9 \u0111\u1ea1o c\u00e1c nh\u00e2n vi\u00ean Marketing, c\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i qu\u1ea3n l\u00fd t\u1ed1t th\u1eddi gian c\u1ee7a h\u1ecd v\u00e0 l\u1ecbch tr\u00ecnh \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c nhau li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i xu\u1ea5t s\u1eafc l\u00e0 b\u1eadc th\u1ea7y v\u1ec1 ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch nhanh nh\u1eb9n trong thao t\u00e1c m\u00e1y t\u00ednh v\u00e0 ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7. Ng\u01b0\u1eddi Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i c\u00e1c h\u00e0nh \u0111\u1ed9ng, k\u1ebf ho\u1ea1ch, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 kh\u00f3a h\u1ecdc \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng m\u1edbi khi thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 Qu\u1ea3n l\u00fd khuy\u1ebfn m\u00e3i xu\u1ea5t s\u1eafc l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 trong c\u00e1c nh\u00f3m nh\u00e2n vi\u00ean Marketing b\u1edfi c\u00f3 m\u1ed1i quan h\u1ec7 l\u00e0m vi\u1ec7c t\u1ed1t v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n

Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n t\u1ed1i thi\u1ec3u c\u1ea7n thi\u1ebft cho v\u1ecb tr\u00ed Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 b\u1eb1ng c\u1eed nh\u00e2n. \u1ede c\u00e1c v\u1ecb tr\u00ed Qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o, m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng th\u00edch b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o ch\u00ed. C\u00e1c kh\u00f3a h\u1ecdc li\u00ean quan kh\u00e1c bao g\u1ed3m c\u00e1c l\u1edbp h\u1ecdc v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing, ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng, c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong c\u00e1c nghi\u00ean c\u1ee9u chuy\u00ean ng\u00e0nh marketing, sinh vi\u00ean t\u00ecm hi\u1ec3u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 v\u00e0 h\u00e0ng h\u00f3a cho c\u00f4ng ch\u00fang. C\u00e1c chuy\u00ean ng\u00e0nh n\u00e0y c\u0169ng t\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai qu\u1ea3ng c\u00e1o \u0111\u1ebfn d\u1ef1 \u0111o\u00e1n c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/p><\/div><\/div><\/div>[vc_empty_space height=”30px”]

Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h4>

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  • \u0110\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n x\u00fac ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec1m n\u0103ng<\/li>\n
  • T\u1ea1o k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o h\u00e0ng n\u0103m cho \u0111\u00e0i ph\u00e1t thanh, web, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 b\u00e1o in<\/li>\n
  • Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00e1c s\u00e1ng ki\u1ebfn ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi<\/li>\n
  • Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa c\u00f4ng ty, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng<\/li>\n
  • Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi gi\u00e1m \u0111\u1ed1c k\u1ebf to\u00e1n v\u00e0 ph\u00f2ng t\u00e0i ch\u00ednh<\/li>\n
  • Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing tr\u1ef1c tuy\u1ebfn v\u00e0 email<\/li>\n
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  • Duy tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch v\u00e0 gi\u1edbi thi\u1ec7u c\u0169ng nh\u01b0 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o.<\/li>\n
  • L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean th\u1ee9 ba \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1 khuy\u1ebfn m\u00e3i<\/li>\n
  • Ph\u00e2n t\u00edch v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf c\u0169ng nh\u01b0 c\u00e1c k\u1ebf ho\u1ea1ch x\u00fac ti\u1ebfn trong t\u01b0\u01a1ng lai<\/li>\n
  • Ph\u00e1t tri\u1ec3n v\u00e0 tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, phi\u1ebfu gi\u1ea3m gi\u00e1, cu\u1ed9c thi, qu\u00e0 t\u1eb7ng m\u1eabu, r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng v\u00e0 gi\u1ea3m gi\u00e1.<\/li>\n
  • X\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m v\u00e0 th\u1eddi gian khuy\u1ebfn m\u00e3i<\/li>\n
  • \u0110i\u1ec1u ph\u1ed1i nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o<\/li>\n
  • Ph\u00ea duy\u1ec7t k\u1ebf ho\u1ea1ch \u0111\u1ea1i l\u00fd khuy\u1ebfn m\u1ea1i<\/li>\n
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  • L\u1ef1a ch\u1ecdn c\u00e1c c\u01a1 quan \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi<\/li>\n
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  • Ch\u1ee7 tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh, quay phim v\u00e0 truy\u1ec1n h\u00ecnh<\/li>\n<\/ul>\n

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    • Giao ti\u1ebfp r\u00f5 r\u00e0ng v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 kh\u00e1ch h\u00e0ng<\/li>\n
    • Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh v\u00e0 Internet<\/li>\n<\/ul>\n

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