{"id":10539,"date":"2022-08-11T03:56:48","date_gmt":"2022-08-11T03:56:48","guid":{"rendered":"https:\/\/worknow.vn\/brand-manager\/"},"modified":"2023-05-31T09:49:20","modified_gmt":"2023-05-31T09:49:20","slug":"quan-ly-thuong-hieu","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/quan-ly-thuong-hieu\/","title":{"rendered":"Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row top_margin=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; css=&#8221;.vc_custom_1499912039446{margin-top: -30px !important;}&#8221;][vc_column]<div class=\"shortcode-wrapper shortcode-title clearfix hb-animate-element hb-fade-in\"><p style=\"color:#878787!important;border-color:#878787\" class=\"hb-text-large aligncenter\">Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng Hi\u1ec7u<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;10px&#8221;]<div class=\"shortcode-wrapper shortcode-icon-box clearfix\"><div class=\"feature-box alternative left-icon-box aligncenter\"><div class=\"feature-box-content\"><h4 class=\"bold\">M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4><p>L\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00f4ng ty kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m nh\u1eadn m\u1ed9t vai tr\u00f2 r\u1ed9ng l\u1edbn th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 quen thu\u1ed9c v\u1edbi nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb, bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb n\u1ed9i dung, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft k\u1ebf. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eefng tr\u00e1ch nhi\u1ec7m n\u00e0y, nh\u01b0ng ki\u1ebfn th\u1ee9c c\u1ee7a h\u1ecd s\u1ebd gi\u00fap h\u01b0\u1edbng d\u1eabn t\u1eebng nh\u00f3m t\u01b0\u01a1ng \u1ee9ng ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i s\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t m\u1ecdi kh\u00eda c\u1ea1nh ti\u1ebfp th\u1ecb li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cu\u1ed1i c\u00f9ng \u0111\u1ec1u d\u1eabn \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, nh\u01b0 nghi\u00ean c\u1ee9u, n\u1ed9i dung, x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft k\u1ebf.<br \/>\nTh\u00f4ng \u0111i\u1ec7p t\u1ed3n t\u1ea1i \u1edf trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3, c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n n\u00f3. Ngo\u00e0i vi\u1ec7c nh\u1eafn tin thay m\u1eb7t cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u1edbi nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1c b\u00ean li\u00ean quan v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. Ph\u00e1t tri\u1ec3n ho\u1eb7c c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, c\u00e1ch c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd nhi\u1ec1u d\u1ef1 \u00e1n c\u00f9ng l\u00fac c\u1ee7a b\u1ea1n s\u1ebd h\u1eefu \u00edch khi b\u1ea1n gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi v\u00e0 gi\u00fap c\u00e1c nh\u00f3m th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9, t\u1eeb l\u1edbp ph\u1ee7 \u0111\u1ed3 h\u1ecda \u0111\u1ebfn b\u1ea3n sao email. Cho d\u00f9 b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u00f3m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh hay gi\u00e1m s\u00e1t m\u1ed9t s\u1ed1 nh\u00f3m b\u00e1o c\u00e1o cho b\u1ea1n \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec vi\u1ec7c c\u00f3 m\u1ed9t s\u1ed1 kinh nghi\u1ec7m qu\u1ea3n l\u00fd nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd gi\u00fap \u00edch cho b\u1ea1n. Th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c thay \u0111\u1ed5i \u0111\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd h\u1eefu \u00edch n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 th\u00edch nghi. H\u01a1n th\u1ebf n\u1eefa, lu\u00f4n t\u00f2 m\u00f2 v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea1y b\u00e9n h\u01a1n.<br \/>\nDanh s\u00e1ch c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau v\u1ec1 y\u00eau c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi gi\u00e1o d\u1ee5c. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty mong \u0111\u1ee3i c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n (v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ec9 \u0111\u1ecbnh chuy\u00ean ng\u00e0nh ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng ho\u1eb7c kinh doanh). Ngo\u00e0i ra, m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u ki\u1ebfm \u0111\u01b0\u1ee3c b\u1eb1ng MBA v\u1edbi chuy\u00ean ng\u00e0nh ti\u1ebfp th\u1ecb \u0111\u1ec3 trau d\u1ed3i chuy\u00ean m\u00f4n v\u00e0 mang l\u1ea1i ki\u1ebfn th\u1ee9c n\u00e2ng cao cho vai tr\u00f2 c\u1ee7a h\u1ecd.<\/p><\/div><\/div><\/div>[vc_empty_space height=&#8221;30px&#8221;]<div class=\"shortcode-wrapper shortcode-icon-box clearfix\"><div class=\"feature-box alternative left-icon-box aligncenter\"><div class=\"feature-box-content\"><h4 class=\"bold\">Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m:<\/h4><p>\u2022 L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t trong vi\u1ec7c t\u1ea1o, th\u1ef1c hi\u1ec7n v\u00e0 duy tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i<br \/>\n\u2022 Gi\u00e1m s\u00e1t c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3<br \/>\n\u2022 Cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u1ec1 h\u1eadu c\u1ea7n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt<br \/>\n\u2022 T\u1eadn d\u1ee5ng c\u00e1c \u0111\u1ed9ng l\u1ef1c kinh doanh ch\u00ednh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch mong mu\u1ed1n<br \/>\n\u2022 Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb<br \/>\n\u2022 Theo d\u00f5i s\u1ef1 c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi<br \/>\n\u2022 Theo d\u00f5i c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 t\u1eadn d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m<br \/>\n\u2022 Cung c\u1ea5p b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch to\u00e0n di\u1ec7n cho qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh<br \/>\n\u2022 Cung c\u1ea5p \u0111\u1ed9ng l\u1ef1c v\u00e0 hu\u1ea5n luy\u1ec7n nh\u00f3m<br \/>\n\u2022 Tham gia ph\u1ecfng v\u1ea5n v\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh vi\u00ean m\u1edbi trong nh\u00f3m<br \/>\n\u2022 L\u00e0m vi\u1ec7c v\u1edbi b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ngu\u1ed3n l\u1ef1c<br \/>\nK\u1ef9 n\u0103ng:<br \/>\n\u2022 C\u00f3 kh\u1ea3 n\u0103ng \u0111i c\u00f4ng t\u00e1c khi c\u1ea7n thi\u1ebft<br \/>\n\u2022 Ch\u1ee7 \u0111\u1ed9ng l\u00e0m vi\u1ec7c trong to\u00e0n t\u1ed5 ch\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau<br \/>\n\u2022 Kh\u1ea3 n\u0103ng thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u00e0 duy tr\u00ec uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p<br \/>\n\u2022 K\u1ef9 n\u0103ng s\u1eafp x\u1ebfp v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian xu\u1ea5t s\u1eafc<br \/>\n\u2022 K\u1ef9 n\u0103ng giao ti\u1ebfp v\u01b0\u1ee3t tr\u1ed9i<br \/>\n\u2022 C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 theo nh\u00f3m<br \/>\n\u2022 S\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m v\u0103n ph\u00f2ng h\u00e0ng ng\u00e0y<br \/>\nTr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n: B\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, kinh doanh ho\u1eb7c chuy\u00ean ng\u00e0nh li\u00ean quan<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row top_margin=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; css=&#8221;.vc_custom_1499912039446{margin-top: -30px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;10px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-10539","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/comments?post=10539"}],"version-history":[{"count":5,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10539\/revisions"}],"predecessor-version":[{"id":11934,"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/pages\/10539\/revisions\/11934"}],"wp:attachment":[{"href":"https:\/\/worknow.vn\/vi\/wp-json\/wp\/v2\/media?parent=10539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}