{"id":10543,"date":"2022-08-11T03:57:57","date_gmt":"2022-08-11T03:57:57","guid":{"rendered":"https:\/\/worknow.vn\/brand-activation-manager\/"},"modified":"2023-06-01T07:46:05","modified_gmt":"2023-06-01T07:46:05","slug":"quan-ly-hoat-dong-thuong-hieu","status":"publish","type":"page","link":"https:\/\/worknow.vn\/vi\/quan-ly-hoat-dong-thuong-hieu\/","title":{"rendered":"Qu\u1ea3n L\u00fd Ho\u1ea1t \u0110\u1ed9ng Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row top_margin=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; css=&#8221;.vc_custom_1499912039446{margin-top: -30px !important;}&#8221;][vc_column]<div class=\"shortcode-wrapper shortcode-title clearfix hb-animate-element hb-fade-in\"><p style=\"color:#878787!important;border-color:#878787\" class=\"hb-text-large aligncenter\">Qu\u1ea3n L\u00fd Ho\u1ea1t \u0110\u1ed9ng Th\u01b0\u01a1ng Hi\u1ec7u<\/p><\/div>[vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;10px&#8221;]<div class=\"shortcode-wrapper shortcode-icon-box clearfix\"><div class=\"feature-box alternative left-icon-box aligncenter\"><div class=\"feature-box-content\"><h4 class=\"bold\">M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4><p>Ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m. H\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00f3m g\u1ed3m c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o, nh\u00e0 quay phim, v.v. \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 gi\u00e1m s\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c nh\u00e0 cung c\u1ea5p, \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau.<br \/>\nNh\u1eefng ng\u01b0\u1eddi k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 s\u1ef1 ki\u1ec7n. H\u1ecd s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. Nh\u1eefng ng\u01b0\u1eddi k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Giao ti\u1ebfp l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft kh\u00e1c cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n th\u01b0\u1eddng c\u1ea7n li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb kh\u00e1c v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. B\u1ea1n c\u0169ng c\u1ea7n giao ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang. Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m c\u1ee7a b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau gi\u1ed1ng nhau. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb cho c\u00f4ng ty c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea1o t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. H\u1ecd ngh\u0129 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t cho chi\u1ebfn d\u1ecbch. L\u00e0 ng\u01b0\u1eddi k\u00edch ho\u1ea1t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean, gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t k\u00edch ho\u1ea1t v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd m\u1ed9t d\u1ef1 \u00e1n quy m\u00f4 l\u1edbn v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u00e1 tr\u00ecnh k\u00edch ho\u1ea1t \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi h\u1ea1n v\u00e0 theo ti\u00eau chu\u1ea9n c\u1ee7a c\u00f4ng ty.<br \/>\nNg\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u1ea7n b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o ho\u1eb7c l\u0129nh v\u1ef1c li\u00ean quan. M\u1ed9t s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00edch nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 b\u1eb1ng th\u1ea1c s\u0129 v\u1ec1 ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3n tr\u1ecb kinh doanh. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i ch\u1ed7. Kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty. Vi\u1ec7c \u0111\u00e0o t\u1ea1o c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m t\u00ecm hi\u1ec3u v\u1ec1 h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh v\u00e0 ph\u1ea7n m\u1ec1m c\u1ee7a c\u00f4ng ty. M\u1eb7c d\u00f9 c\u00e1c gi\u1ea5y ch\u1ee9ng nh\u1eadn kh\u00f4ng b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi vai tr\u00f2 ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n cho c\u00e1c v\u1ecb tr\u00ed. Ch\u1ee9ng ch\u1ec9 c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ng\u00e0nh v\u00e0 vai tr\u00f2 c\u1ee7a b\u1ea1n trong ng\u00e0nh.<\/p><\/div><\/div><\/div>[vc_empty_space height=&#8221;30px&#8221;]<div class=\"shortcode-wrapper shortcode-icon-box clearfix\"><div class=\"feature-box alternative left-icon-box aligncenter\"><div class=\"feature-box-content\"><h4 class=\"bold\">Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m:<\/h4><p>\u2022 X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb cho t\u1eebng s\u1ef1 ki\u1ec7n, bao g\u1ed3m t\u1ea1o ng\u00e2n s\u00e1ch v\u00e0 thu\u00ea nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u00fap th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<br \/>\n\u2022 Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p nh\u01b0 nh\u00e0 cung c\u1ea5p th\u1ef1c ph\u1ea9m, ng\u01b0\u1eddi b\u00e1n hoa, nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi ti\u1ebft c\u1ee7a s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng<br \/>\n\u2022 X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 \u0111\u1ecba \u0111i\u1ec3m cho t\u1eebng s\u1ef1 ki\u1ec7n, bao g\u1ed3m n\u01a1i di\u1ec5n gi\u1ea3 ho\u1eb7c c\u00e1c ti\u1ebft m\u1ee5c \u00e2m nh\u1ea1c v\u00e0 n\u01a1i s\u1ebd \u0111\u1eb7t c\u00e1c qu\u1ea7y th\u1ee9c \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng<br \/>\n\u2022 Qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean s\u1ef1 ki\u1ec7n, bao g\u1ed3m ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch, c\u00f4ng nh\u00e2n s\u1ea3n xu\u1ea5t, nh\u00e2n vi\u00ean b\u1ea3o v\u1ec7 v\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 h\u00f2a nh\u1ea1c ho\u1eb7c s\u1ef1 ki\u1ec7n th\u1ec3 thao<br \/>\n\u2022 T\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook, Twitter v\u00e0 Instagram<br \/>\n\u2022 Qu\u1ea3n l\u00fd t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n, bao g\u1ed3m \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u00e0 t\u00e0i tr\u1ee3 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i t\u00e0i tr\u1ee3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<br \/>\n\u2022 L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n<br \/>\n\u2022 L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o nh\u01b0 bi\u1ec3u ng\u1eef, t\u1edd r\u01a1i, b\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o<br \/>\n\u2022 Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c c\u01a1 quan b\u00ean ngo\u00e0i nh\u01b0 s\u1edf c\u1ea3nh s\u00e1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3<br \/>\nK\u1ef9 n\u0103ng:<br \/>\n\u2022 Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u<br \/>\n\u2022 K\u1ef9 n\u0103ng giao ti\u1ebfp n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i m\u1ea1nh m\u1ebd<br \/>\n\u2022 Hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u ti\u1ebfp th\u1ecb v\u00e0 b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb<br \/>\n\u2022 Hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 th\u1ef1c ti\u1ec5n ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111a k\u00eanh<br \/>\n\u2022 Ki\u1ebfn th\u1ee9c l\u00e0m vi\u1ec7c v\u1ec1 Microsoft Office Suite (Excel, Word v\u00e0 PowerPoint)<br \/>\nTr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n: B\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 Ti\u1ebfp th\u1ecb, Qu\u1ea3ng c\u00e1o, Truy\u1ec1n th\u00f4ng, Qu\u1ea3n tr\u1ecb Kinh doanh ho\u1eb7c l\u0129nh v\u1ef1c li\u00ean quan kh\u00e1c<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row top_margin=&#8221;0&#8243; 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